Archive for April 16th, 2007:
Market Research
When thinking of market research, surveys are most likely the first technique that comes to ones mind. Well, maybe in some ways.. but market research is way different compared to surveys.
Market research when overdone, can lead to your downfall instead of heading up success. It is simply a more systematic approach to gathering customer feedback and ensuring that the feedback is as independent and unbiased as possible.
It is basically all about increasing your understanding of the market, of the customers’ motivations or their frustrations that may not have even reached the surface yet, but are a on a slow boil that could upset the applecart.
Knowing something more than your competitor can be the difference between success and failure, and in many cases the customers are the ones that know best.
